Posted by Ian Shea-Cahir
By now, you’ve read about “The Tweet Heard Round the World,” by public relations executive Justine Sacco. It’s pretty short and sweet.
Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!
The outrage related to this is well-placed. It’s racist, classist, really inappropriate, and just plain stupid.
However, there is a more business-related reason that Sacco was fired, and it provides a lesson to all companies.
Posted in Social media
Tags: brand awareness, brand management, cursing, employees, Facebook, financial advisors, financial services, First Amendment, guidance, Ian Cahir, Ian Shea-Cahir, Ivy Funds, Justine Sacco, messaging, public relations, social media, social media policy, tone, Twitter, Waddell & Reed