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Comedy is difficult… especially on social media

Twitter

Think before you tweet.

By now, you’ve read about “The Tweet Heard Round the World,” by public relations executive Justine Sacco. It’s pretty short and sweet.

Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!

The outrage related to this is well-placed. It’s racist, classist, really inappropriate, and just plain stupid.

However, there is a more business-related reason that Sacco was fired, and it provides a lesson to all companies.

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